Polestar Visitor Moment

Polestar, the electric car company, is known for its sleek designs and commitment to sustainability. Their showrooms, called “Spaces”, are designed to be more than just places to look at cars—they’re all about creating a memorable experience for visitors. To make these experiences even better, Polestar developed an iPad app called “Visitor Moment.”

The app helps employees personalize interactions, keep track of test drive bookings, share information, and even analyze visitor behavior. It’s a tool that makes life easier for the Spaces team and ensures customers have a standout experience.

I led the design work of this app as part of a team of 8-9 people. We worked closely with product managers, developers, designers, and, most importantly, the people actually using the app in Spaces. The goal was to build something practical, user-friendly, and distinctly Polestar.

Polestar Space in Stockholm, Sweden. Image rights belong to Polestar.

Understanding the Challenge

Spaces are designed to make customers feel special, and the Visitor Moment app needed to reflect that. It wasn’t just about managing information—it had to:

• Integrate seamlessly with Polestar’s CRM system Salesforce.
• Make it easy to show car configurations and share curated information packages.
• Act as a hub for internal communication between team members.
• Offer insights into visitor behavior so teams could continually improve.

On top of all that, the app needed to look and feel like Polestar—clean, minimal, and modern.

The Customer Lifecycle

After signing in a visitor, users would get this so-called session screen that allows them to tailor share packages.

Visting a Polestar space is a defining step of the customer experience, and a real opportunity for Polestar to get to know its customers and make a lasting impression. Buying a car is a big decision, and part of that process is to get to know the brand and the product. The Visitor Moment app allows employees to create personalized so-called "share packages" that are sent to the customer after their visit. This way, the customer can take the experience home and continue to explore the brand and the product.

Team Work Make the Dream Work

On site managers supervising multiple spaces as well as employees working in the spaces need to understand how their spaces are performing. The app offers a dashboard that gave an overview of the most important KPIs, such as visitor numbers, test drive bookings, and share package interactions. This way, the team can quickly see how they are doing and where there's room for improvement.

The dashboard was designed to give a quick overview of the most important KPIs.

Wrapping Up

I spent a total of 6 months working on the Visitor Moment app. Being at Polestar was an interesting experience, and I learned a lot about the automotive industry and the challenges of designing for physical spaces and I'd like to thank everyone involved, especially the employees at the Spaces who were always eager to share their thoughts and ideas.